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Hi Legends,
Thought I’d finally step out from behind the scenes! I’m Emily, the mastermind (and occasional chaos coordinator) behind Northwood Australia.
It’s just me, myself, and I running the show, so I appreciate the huge amount of support I’ve received so far. Turns out juggling boots, hoodies, and hats is harder than it looks, but hey, who needs sleep anyway?
Thanks for sticking with me on this wild ride!
Em xx
Get to Know Me - A Peek into Story and Mission
I kicked things off in 2019, eager to bring my take on country-style threads to the world. But just as I was lacing up my boots, the world threw a curveball named COVID-19. It might've bowled me a googly, but it also gave me heaps of time to ponder, tweak, and perfect. What started as a simple idea became a mission, and I turned that lemon into some pretty stylish lemonade!
Northwood Australia wasn’t just about making country clothing; it was about finding a way to navigate through some tough times and a distraction from the daily grind. Building this brand became more than just a business—it was my lifeline. As life got more overwhelming, I found comfort in focusing on something tangible. Every design is a nod to the Aussie spirit—tough enough for the outback, stylish enough for the city, and cheeky enough for a barbie with mates.
Craftsmanship Meets Country Living
Quality? You betcha! But why be boring about it? Every stitch and seam tells a tale, and every design's got a yarn behind it. While my gear is made to handle a rough tumble or two, I've also snuck in a wink and a smile wherever I could.
Sustainable at Heart
Love for the land also means taking care of it. Northwood Australia is committed to sustainable practices, ensuring that my business not only outfits my customers in the best but also plays a part in preserving the beauty of Australia for generations to come.
Join My Journey
Thank you for being a part of the Northwood family. As I continue to grow and evolve, shaped by both challenges and triumphs, I invite you to be part of my story. Whether you're out mustering cattle, exploring the bush, or taking a surf trip to Bondi, I’m honored to accompany you on your journey. Here’s to many adventures together, dressed in Northwood Australia.
Connect with Me
Follow me and stay updated with my latest collections, stories, and more.
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